Custom Car Lot Advertising Products

LotMonkey

Three Merchandising Best Practices to Maximize Inventory Turn

In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you...

LotMonkey

Turn Rate: Is Your Inventory Invisible?

Few would argue that incoming inventory is just as important as outgoing inventory. Yes, sales are what it’s all about but, the next...

LotMonkey

Your Secret Weapon to Increasing Sales? Reading

Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get...

LotMonkey

Don’t let your Competition Out-Brand You!

I am sure many of you are familiar with the sad fate of Toys R Us. But, do you remember how it originated it’s online journey? In the...

LotMonkey

The Importance of Cohesion for Multi-Store Marketing: Consistency is Key!

In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before...

LotMonkey

Why QR Codes Failed: A Conversation of Relevance

A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes a technology asset or failure?”...

LotMonkey

Upside Down, Inside out and Round and Round

Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a...

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Time Matters: A Sale Can Be Won or Lost in Just 8 Seconds

It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the time they arrive on...

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Information: A Key Component to Increasing Sales & CSI

These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the...

LotMonkey

Customers Like the Easy Button: Use it to Increase Sales

It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often...

LotMonkey

Are You Unintentionally Creating Missed Opportunities?

Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information...

LotMonkey

Are you Ignoring Your Most Valuable Point of Customer Contact?

These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s...