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Three Merchandising Best Practices to Maximize Inventory Turn
In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you...

LotMonkey


Turn Rate: Is Your Inventory Invisible?
Few would argue that incoming inventory is just as important as outgoing inventory. Yes, sales are what it’s all about but, the next...

LotMonkey


Your Secret Weapon to Increasing Sales? Reading
Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get...

LotMonkey


Don’t let your Competition Out-Brand You!
I am sure many of you are familiar with the sad fate of Toys R Us. But, do you remember how it originated it’s online journey? In the...

LotMonkey


The Importance of Cohesion for Multi-Store Marketing: Consistency is Key!
In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before...

LotMonkey


Why QR Codes Failed: A Conversation of Relevance
A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes a technology asset or failure?”...

LotMonkey


Upside Down, Inside out and Round and Round
Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a...

LotMonkey


Time Matters: A Sale Can Be Won or Lost in Just 8 Seconds
It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the time they arrive on...

LotMonkey


Information: A Key Component to Increasing Sales & CSI
These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the...

LotMonkey


Customers Like the Easy Button: Use it to Increase Sales
It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often...

LotMonkey


Are You Unintentionally Creating Missed Opportunities?
Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information...

LotMonkey


Are you Ignoring Your Most Valuable Point of Customer Contact?
These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s...

LotMonkey
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